What is product design?

Product design includes form design and functional design. Form design deals with the shape and appearance of the product. 

what is a product design?

What is product design?

Designing any tangible product is known as product design. When a product is conceived, it needs to be tailored to suit the customer's needs. It also needs to be packaged in a way that makes it attractive so. Product designers need to be creative. understand consumer behaviour, and be aware of the past and present market trends.

 Types

Product design includes form design and functional design. Form design deals with the shape and appearance of the product. Functional design is related to the working of the product. For a product to become successful, its form and functional design need to be in sync.

 Required skills

** Ability to come up with

original designs. 

** A deep understanding

of the product and willingness to carry out market research.

** Identifying the

customer's needs.

**Knowledge about different types of materials.

** Communication skills.

 What are the job prospects?

As a product designer, you will work along with the marketing teams of companies and create prototypes and mock-ups of new products. Depending on your area of interest and expertise, you can work in different sectors from public to private.

What to study?

Universities offer product designing courses at undergraduate and postgraduate levels. Joining a design studio or a corporate house depending on your area of interest can help in getting hands-on experience.

 Where :

** ISDI School of Design and Innovation Mumbai: A four-year undergraduate specialisation in Product Design and an 11-month postgraduate programme in Design and Packaging

** M.S. Ramiah University, Bengaluru: Bachelor of Design (B.Des) and Master of Design (M.Des) Product Design and Rural Design

** Anna University. Chennai: Master of Engineering in Product Design and Development.

** National Institute of Fashion Technology. Delhi: One-year certificate programme in Luxury Product Design.

** National Institute of Design, Ahmedabad: Graduate and a postgraduate diploma in Design with specialisation in Product Design 

** Indian Institute of Technology Bombay, Powai PhD in Industrial Design, Visual Communication. Interaction Design, Mobility and Vehicle Design.

 ** MIT Institute of Design, Pune: Masters in Industrial Design.

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